When dialing 9-1-1, you will always be the best source of your location information.
With the gross majority of 9-1-1 calls now originating from a cellphone it is more important than ever to understand that, unlike a traditional landline which provides 9-1-1 call takers with your exact address, current cellphone and internet phone technology will not pinpoint your exact location. This is why it is so important when you call us to know what city you are in, the building addresses, cross streets, major landmarks and any other information that will help us send first responders to you.
In the public awareness campaign materials below, we emphasize the importance of knowing your location when dialing 9-1-1 to help us help you faster.
Know Your Location 2019
Click each image individually to see how it will play on an Instagram stories ad.
Facebook 360° Images
Similar to Where’s Waldo, each of these images show an emergency that is hard to locate in the image–emphasizing the importance of knowing your location.
Note: the following are static images; the live Facebook ads feature the full 360° experience.
“Tell us your exact location, so we can help you faster.” These ads feature two different callers and how they described their locations when calling 9-1-1, with an emphasis that they wouldn’t have provided a generic area to other services like taxis, food delivery, or a tow trucks.
Location Pin Videos
These short social media videos highlight the fact that emergency response is slowed down if we can’t pinpoint the caller’s exact location.
Know Your Location 2011
Know Your Location 2010
“If we can’t find you, we can’t help you.” These ads focus on the importance of knowing where you are when calling 9-1-1. Radio Ads below: Break and enter 2009 and Structure Fire 2011.